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Consumer Psychology and Behaviour Design

Understanding User Needs with Behavioural Personas

Understanding User Needs with Behavioural Personas

Understanding User Needs with Behavioural PersonasMariam Tawfik
Published on: 04/11/2024

Building products without understanding user needs is like designing a space without a purpose. Behavioural personas highlight motivations and behaviours, helping create meaningful solutions that resonate.

Behaviour DesignConsumer Psychology

“ It’s not what they drive that counts but what drives them.”

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